Hotels, Motels, Hospitality, Tourism Sales and Marketing Consulting

 

 

REGIONAL SALES & MARKETING REPRESENTATION

 

Heathrow Express

In just 12 months AUST/NZ became the service's 5th largest market.

HEX

 

Preferred Hotel Group

Increased bookings by 20% from AUST/NZ, moving the region up to be the 4th largest market for the group, overtaking Germany.

PHG

 

Leonardo Media – Asia Pacific

Became their most successful agent worldwide based on contracts signed.

leonardo

Ayodya Resort Bali – Indonesia

Assisted re-establishing awareness following the Bali bombings

Ayodya

 

Swisscom – Switzerland

Swisscom

SALES, MARKETING AND MENTORING CONSULTANCY

 

BWendorsed

 

Bohemia Resort – Cairns

Prepared a repositioning plan for this 70-room, 190-bed property, which was totally reliant upon the backpacker segment. The objective was to utilize their ensuite stock by getting wholesale and OTAs to feature Bohemia as their Cairns ‘lead-in property’. Guided the owners through implementation of the plan which greatly increased their yield and gave them a year-round business.

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Bohemia

Best Western Tamworth Motor Inn

Engaged by the owners to prepare a Business Activity Plan that would deliver an extra 2 rooms a night with a potential value to the property of over $100,000 in annual revenues.

This included changing the copy of the website, encouraging more TripAdvisor reviews, approaching council for assistance and introductions to various departments and, contacting Film Location agencies promoting a ‘unique aspect’ of the property as a potential film/TV location.

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Pentura Hotel – Sydney

Directed growth of the corporate sector from 6% to 38% in 5 months using more direct strategies

 

The Legend Group of Hotels & Resorts - Malaysia

Contracted for three months with the task of focusing and re-organizing the 20 strong Sales and Marketing Department. Then tasked to grow the groups’ international business, with the contract lasting 22 months.

Legend

 

VisitBritain – Australia

Prepared a marketing analysis that quantified the range of British products on offer in the AUST& NZ markets.

VisitBritain

 

Insite – Sydney

Set up an Interactive division for the group, spearheading selling the new concept and product to market.

 

The Hotel Cairns – Cairns

Prepared a re-positioning business plan for the new owners.

HotelCairns

 

Work has also been carried out for;

Independent and small hotels & groups, Small Luxury Hotels of the World, HVS International, Bali Hilton Int., UNiREZ, Templar Marketing, Airtrain Brisbane, DestinAsian, homeopathic & telecommunication companies targeting travellers & backpackers and a Sydney printing company.

I was involved with a building product from Bali, which I managed to get featured in numerous lifestyle magazines & TV shows, including 3 times on Burkes Backyard.

With a partner I started up a viral marketing company targeting Generation Y called Wildkard.

Logos

 

The Star Sydney

TheStar

Forte Hotels

Forte

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