Some of the clients we have helped
REGIONAL SALES & MARKETING REPRESENTATION
In just 12 months AUST/NZ became the service's 5th largest market.
Preferred Hotel Group
Increased bookings by 20% from AUST/NZ, moving the region up to be the 4th largest market for the group, overtaking Germany.
Leonardo Media – Asia Pacific
Became their most successful agent worldwide based on contracts signed.
Ayodya Resort Bali – Indonesia
Assisted re-establishing awareness following the Bali bombings
Swisscom – Switzerland
SALES, MARKETING AND MENTORING CONSULTANCY
Bohemia Resort – Cairns
Prepared a repositioning plan for this 70-room, 190-bed property, which was totally reliant upon the backpacker segment. The objective was to utilize their ensuite stock by getting wholesale and OTAs to feature Bohemia as their Cairns ‘lead-in property’. Guided the owners through implementation of the plan which greatly increased their yield and gave them a year-round business.
Best Western Tamworth Motor Inn
Engaged by the owners to prepare a Business Activity Plan that would deliver an extra 2 rooms a night with a potential value to the property of over $100,000 in annual revenues.
This included changing the copy of the website, encouraging more TripAdvisor reviews, approaching council for assistance and introductions to various departments and, contacting Film Location agencies promoting a ‘unique aspect’ of the property as a potential film/TV location.
Pentura Hotel – Sydney
Directed growth of the corporate sector from 6% to 38% in 5 months using more direct strategies
The Legend Group of Hotels & Resorts - Malaysia
Contracted for three months with the task of focusing and re-organizing the 20 strong Sales and Marketing Department. Then tasked to grow the groups’ international business, with the contract lasting 22 months.
VisitBritain – Australia
Prepared a marketing analysis that quantified the range of British products on offer in the AUST& NZ markets.
Insite – Sydney
Set up an Interactive division for the group, spearheading selling the new concept and product to market.
The Hotel Cairns – Cairns
Prepared a re-positioning business plan for the new owners.
Work has also been carried out for;
Independent and small hotels & groups, Small Luxury Hotels of the World, HVS International, Bali Hilton Int., UNiREZ, Templar Marketing, Airtrain Brisbane, DestinAsian, homeopathic & telecommunication companies targeting travellers & backpackers and a Sydney printing company.
I was involved with a building product from Bali, which I managed to get featured in numerous lifestyle magazines & TV shows, including 3 times on Burkes Backyard.
With a partner I started up a viral marketing company targeting Generation Y called Wildkard.
The Star Sydney